Kellogg Executive education and Emeritus come together for PGC in Digital Market Program Launch

In today’s changing landscape, consumer focus has shifted significantly towards digital platforms, marking a profound transformation in marketing dynamics. Kellogg Executive Education, renowned for its top-ranked Marketing program by the U.S. News & World Report 2023, has introduced the 'Post Graduate Certificate in Digital Marketing' program in collaboration with Emeritus, a global leader in accessible and high-quality education delivery.

Tailored for senior and mid-career professionals, the 9-month program aims to equip participants with the skills to align marketing strategies with business objectives, capitalize on marketing opportunities, and drive process enhancements. It caters not only to digital marketers but also to traditional marketers and corporate communications professionals seeking to enhance their digital marketing prowess or transition into the field.

The Indian digital marketing market witnessed significant growth, reaching USD 5,118.55 million in 2023, with projections indicating a further rise at a CAGR of 30.3% to USD 55,372.78 million by 2032. This surge underscores the demand for digital marketers proficient in leveraging technology within the industry.

The program offers an immersive learning experience spanning 9 months, providing a comprehensive understanding of digital marketing tools and contemporary skill sets essential for staying competitive. It encompasses pre-recorded videos for self-paced learning led by distinguished Kellogg faculty, live webinars with digital marketing experts, and practical applications such as a capstone project and marketing simulations.

Key takeaways from the program include:

• Comprehensive insight into formulating and implementing digital marketing strategies

• Hands-on experience in essential digital marketing techniques, including SEO, SEM, social media, email marketing, and display ads

• Optimization of growth marketing and customer acquisition strategies through metrics-driven approaches such as conversion optimization and A/B testing

• Development of impactful social media advertising strategies through content creation and promotion

• Career-focused webinars and assignments fostering professional growth in digital marketing

Mohanbir Sawhney, Associate Dean for Digital Innovation and director of the program, emphasized its immersive nature, leveraging Kellogg’s thought leadership to equip participants with strategic and tactical skills essential for success in digital marketing.

Mohan Kannegal, CEO, India and APAC, Emeritus, highlighted the program's significance in enabling professionals to navigate the evolving digital marketing landscape effectively. With consumer attention shifting towards digital platforms, the program aims to empower digital marketers to optimize tasks, scale efficiently, and drive organizational growth through innovative campaigns.

Scheduled to commence on March 21, 2024, the 9-month program is priced at INR 2,87,000 + GST. Upon successful completion, participants will receive a verified digital certificate of completion from Kellogg Executive Education, assessed across nine content areas.

Professionals seeking to enhance their digital marketing skills can access further program details here.

About Kellogg Executive Education:

Kellogg Executive Education is dedicated to empowering business leaders to foster growth in themselves, their teams, and their organizations. Renowned faculty comprising the world's foremost researchers, educators, and practitioners deliver practical insights applicable immediately, fostering collaborative learning environments tailored to diverse industries and geographies.

About Emeritus:

Emeritus collaborates with leading institutions globally, including IIM Lucknow Executive Education, IIM Calcutta Executive Education, ISB Executive Education, Harvard Business School (HBS), MIT Sloan, Columbia Business School, Kellogg Executive Education, Berkeley Executive Education, and Wharton Executive Education, to offer customized and open programs across multiple formats – in-class, online, and blended. With a focus on immersive learning experiences integrated with actionable insights and practical applications, Emeritus is backed by prominent investors such as the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, and SoftBank Vision Fund 2.